Credit: Esports Stadium Arlington
Mentioned in this article
- Esports consultancy and marketing firm Abacus3 will work to secure naming rights and sponsorship deals for the Esports Stadium Arlington.
- The stadium opened in November with NVIDIA GeForce as a founding partner. The city of Arlington will receive the first $1M USD of a naming rights deal.
- The $10M venue has hosted the FACEIT Esports Championships Series Season 6 Finals and Collegiate Rocket League National Championship.
The Esports Stadium Arlington 
(ESA) in Arlington, Texas, has tapped esports consultancy and marketing firm Abacus3 to market the naming rights and sponsorship packages for the venue.
Opened last November, ESA is a $10M, 100,000 square-foot facility designed by Populous, and it has already hosted such events as the FACEIT Esports Championship Series (ECS) Season 6 Finals for Counter-Strike: Global Offensive , as well as the Collegiate Rocket League National Championship. The venue can hold up to 2,500 attendees, and can accommodate enough competitors for a 100-player battle royale game.
Esports Stadium Arlington launched with NVIDIA GeForce as a founding partner. According to a report from DallasNews last November, the city of Arlington will receive the first $1M from a naming rights deal. The venue is located in Arlington’s entertainment district, in close proximity to the Dallas Cowboys’ AT&T Stadium, the Texas Rangers’ Globe Life Park, and a pair of Six Flags theme parks.
Related Article: NVIDIA GeForce Named Founding Sponsor of Esports Stadium Arlington
“We take pride in being the largest, most turnkey dedicated esports facility in North America,” said ESA president Jonathon Oudthone, in a release. “We are the hub for community events large and small year round. Our sponsors want to make a meaningful impact to the esports and gaming community. We selected Abacus3 because of their team’s rich history in sponsorship and community building. They understand that what benefits the fan ultimately benefits the brand.”
Abacus3 was originally founded in 2018 as EGENCY, and changed its name in May to reflect an evolving company mission. The EGENCY website lists such clients as Twitch
, DreamHack , Facebook, and Riot Games , while Abacus3’s new focus includes supporting collegiate esports initiatives.
