Enthusiast Gaming Holdings has completed a merger with Aquilini GameCo, the parent company of Luminosity Gaming.
The merger makes Enthusiast Gaming Holdings one of the largest publicly-traded companies in esports. It will trade from September 9th as ‘EGLX.’
Menashe Kestenbaum, President of Enthusiast Gaming had this to say regarding the merger: “Our vision when we founded Enthusiast was to build the largest, vertically integrated esports and gaming company in the world. The merger with Aquilini GameCo and Luminosity was a strategic decision that positions us as a dominant player in the gaming industry and unlocks access to Luminosity’s 60 million dedicated esports fans and one of the largest esports franchises.”
The newly-merged assets include eight esports teams, over 50 esports influencers, 85 gaming media websites, and over 900 YouTube and Twitch channels. Through a long-term agreement, the company also manages Overwatch League franchise Vancouver Titans.
Enthusiast Gaming entered an arrangement agreement with 755 Capital Corp. and Aquilini GameCo in May. The completion of the merger leaves Luminosity Gaming “strategically positioned” to leverage the company and its respective audience.
Esports Insider says: Now the deal has come to fruition, it is likely that we will see changes to Luminosity Gaming. With Enthusiast Gaming wielding a wealth of experience in advertising, we expect to see new sponsorship and advertising opportunities for both parties moving forward.
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