DreamHack has renewed its partnership with recycling brand Pantamera for 2020. The two will collaborate on a new talk show format to be produced in the DreamHack Studio in Stockholm, Sweden. Pantamera will also have a presence at DreamHack Winter in December.
Pantamera is the brand used for all marketing communications by Returpack, a privately owned company responsible for can and PET bottle recycling in Sweden. DreamHack and Pantamera have been collaborating since 2016, and last year raised over 534K SEK ($57.7K USD) in a charity drive for Musikhjälpen. Financial terms for the deal renewal were not disclosed.
Last week, DreamHack announced its plan to roll out a lineup of original content in an effort to develop an offering not directly tied to its events. The company has also recently secured multiple partnerships for its League of Legends tournament brands UKLC and NLC
