- Bayes Esports Solutions is a joint venture between esports data company DOJO Madness and sports betting data company Sportradar.
- The new company will provide businesses with live betting odds across a variety of online and offline esports competitions.
- Martin Dachselt, DOJO Madness’ current chief technology officer, will assume the position of managing director.
DOJO Madness 
and Sportradar have announced a joint venture called Bayes Esports Solutions. The new company will provide live odds for esports competitions to business customers such as betting companies, esports broadcasters, and the general media.
Bayes Esports Solutions will attempt to “better explain what is happening” during individual matches by providing the context a business might not otherwise receive in traditional sports.
This joint venture was born out of a partnership formed in 2016 between DOJO Madness and Sportradar. DOJO Madness provides esports teams with an analytics tool called Shadow.gg that helps improve their skills in Counter-Strike: Global Offensive , League of Legends , and Dota 2 . Sportradar, meanwhile, is known for providing data on the NFL, NHL, and the NBA, as well as prevention services to combat match-fixing and fraud.
Related Article: Betradar Launches Live Odds for League of Legends
DOJO Madness’ current chief technology officer, Martin Dachselt, will assume the position of managing director for Bayes Esports Solutions.
“With Bayes Esports Solution, we are now fully able to utilize our technology and esports experience to build innovative next level products for business needs in media, esports broadcast and betting,” said Dachselt in a release. “This will put us in a perfect position to take advantage of the projected 36% annual growth rate of the esports market from about $655M USD in 2017.”
Warren Murphy, managing director of betting and gaming at Sportradar calls this joint venture a “game changer.”
“In bringing together Sportradar and DOJO Madness, we bring to bear the expertise of industry leaders like Jens (Hilgers) and Martin (Dachselt) and their DOJO Madness team with our industry-leading sports data business,” said Murphy in a release. “Bayes Esports Solutions will give us equity in a rapidly growing market and the dedicated resource and expertise to design and develop market-leading products and services for the esports market.”
Having the ability to provide viewers with real-time statistics has spawned an entirely new market for analytics. Just last year, software company SAP signed a three-year deal with Team Liquid and partnered with ESL for the ESL One Hamburg Dota 2 broadcast. The latter partnership allowed fans to see a visual history of each player and team’s recent games during the live broadcast.
Investors are looking to analytics firms as the market grows, as well. Live-stats and analytics start-up, Esports One , raised $3M in a seed round last January. The company’s first platform is designed for League of Legends, overlaying a set of statistics modules on top of broadcasts.
In October 2018, American media company Advance Publications acquired a majority stake in gaming and esports analytics firm, Newzoo. The company, which owns several digital content brands including Condé Nast, made a “significant capital investment” in Newzoo’s big data processing, machine learning, and interface technology.
Disclosure: Advance Publications recently acquired The Esports Observer.
