Esports organization Dignitas announced a partnership with trading firm Susquehanna International Group (SIG) in a multi-year deal. Financial terms were not disclosed.
The proprietary trading firm will be Dignitas’ exclusive partner in the Global Quantitative Trading Firm and Trading Technology category, and will have its logo featured on the arm of the team’s jersey. Additionally, SIG will serve as the presenting sponsor for several physical and digital activations, including a new content series called “Predict the Draft.”
Through this partnership, SIG also plans to create opportunities for its employees to engage with Dignitas’ professional players through meet-and-greets and other experiences.
The Dignitas brand was acquired by the NBA’s Philadelphia 76ers, part of Harris Blitzer Sports & Entertainment. Last year, the team re-entered the League of Legends Championship Series (LCS) through a merger with the Houston Rockets’ esports brand Clutch Gaming and created the esports vertical New Meta Entertainment. SIG is an investor in New Meta Entertainment, alongside HBSE, Fertitta Entertainment, and Delaware North.
