- The Dallas Fuel will host the Bud Light Homestand Weekend – Dallas, the first-ever Overwatch League competition way from the Blizzard Arena, this weekend.
- Numerous brands will activate on-site, including Bud Light, Jack in the Box, T-Mobile, and GameStop.
- ESPN2 will broadcast from the event on Saturday night.
The Dallas Fuel 
will host the first-ever Overwatch League (OWL) homestand this weekend, and today the team announced which partners will sponsor and activate at the two-day event.
As announced this morning, Bud Light is now the official beer sponsor of the OWL outside of China, and the event has been renamed the Bud Light Homestand Weekend – Dallas as a result. Bud Light parent company AB InBev will activate at the Allen Event Center, with a Bud Light Watch Bar and an appearance by the “Bud Knight” mascot.
AB InBev branding will also be integrated within the broadcast, and the company will hold a sweepstakes that awards trips to the 2019 Overwatch League Grand Finals event.
Fast food chain Jack in the Box is the Dallas Fuel’s exclusive jersey sponsor, and the company will activate on-site. On-demand food delivery service Favor Delivery will also activate on-site by providing VIP seating upgrades to select fans, along with free snacks and other items.
Related Article: Overwatch League Sign Bud Light for Remainder of 2019 Season
Wireless provider T-Mobile will give away OWL merchandise and also allow customers faster access into the arena via its T-Mobile Fast Pass Lane. GameStop will activate on-site as well, and is the presenting sponsor of Sunday’s Dallas Fuel Homestand Weekend After Party.
Credit: Dallas Fuel
Topgolf will sponsor a welcome reception for OWL league and team staff, as well as players, while OMEN by HP is giving away VIP tickets and an OMEN 15 laptop, and CORSAIR
is providing gaming peripherals for giveaways and a cosplay contest. Showtech Productions, Inc. will provide AV equipment and services.
Law firm Greenburg Traurig will sponsor the event’s VIP lounge, while the University of Texas at Dallas will activate on-site with giveaways and representatives detailing the school’s new esports program.
The Bud Light Homestand Weekend – Dallas takes place this weekend with eight OWL teams and four matches each day, with more than 4,500 fans expected each day at the sold-out event. It is the first of three homestand weekends in 2019, with the next events hosted by the Atlanta Reign and Los Angeles Valiant
, respectively, later this season. All 20 OWL teams will host home games in their respective local markets during the 2020 season. Previous OWL matches have all been played at the Blizzard Arena in Los Angeles.
On Saturday evening, ESPN2 will broadcast a match between the Fuel and Valiant, along with the Bud Light Post-Game Recap.
