Credit: Blizzard Entertainment
- Privately-owned telecom Cox Communications has sponsored the Overwatch League team, the Atlanta Reign.
- Parent company Cox Enterprises is already a co-owner of the team, alongside financial advisory firm Province, Inc.
- Cox branding will be added to the team’s jerseys, and the company will also sponsor the Reign’s team home and training facility.
Cox Communications, the largest privately-owned telecom in the United States, has announced a sponsorship deal with the Overwatch League’s 
Atlanta Reign.
Atlanta Esports Ventures—a joint venture between Cox Enterprises and financial advisory firm Province, Inc.—was formed to acquire the league spot and establish the team last year. Cox Communications is Cox Enterprises’ largest division.
Cox Communications branding will appear on the Reign’s jerseys, and the company will sponsor the team’s home and training facility during the season. Alongside the news, the Reign posted a team house tour video sponsored by Cox.
Related Article: Guide to The Overwatch League 2019: Teams, Their Owners, and Investors
“There is no doubt that Cox is a great fit for the Atlanta Reign,” said Atlanta Esports Ventures president and CEO Paul Hamilton, in a release. “Our audience relies on the technology they provide, and we believe this sponsorship will continue to demonstrate their commitment to esports and the fans.”
The Atlanta Reign is one of eight expansion teams added to the Overwatch League for its second season this year. Beginning in 2020, all 20 league teams will play all of their home games in their respective home markets. In addition to Cox, the Reign has gaming chair maker Secretlab and Atlanta-based Autotrader as sponsors.
