Credit: Counter Logic Gaming/FILA
Mentioned in this article
- Counter Logic Gaming has partnered with FILA for official apparel for its Fortnite team.
- The team will wear FILA apparel during the Fortnite World Cup broadcasts in July, plus the organization will feature FILA branding via its digital platforms.
- This deal marks FILA’s first-ever esports partnership.
Counter Logic Gaming 
has added FILA as the official apparel partner of its Fortnite team, which will wear the company’s products beginning with July’s Fortnite World Cup broadcasts.
The partnership marks FILA’s first esports deal. Counter Logic Gaming will also integrate the FILA brand across its digital platforms, including the team’s Twitter feed and the Fortnite players’ individual Twitch streams. The companies have “several initiatives” planned with the Fortnite team, said MSG Esports senior vice president of business operations Kristin Bernert, in a release.
“This marks FILA’s first foray into esports, a space that continues to experience tremendous growth,” said FILA North America’s senior vice president of marketing, Kelly Funke, in a release. “The partnership with Counter Logic Gaming allows us to connect with a community of incredibly loyal fans, participate in an epic esports event like the Fortnite World Cup, and align with a diverse team of gamers who share our commitment to creativity, passion and performance.”
Related Article: Foot Locker to Sell Champion Athleticwear Esports Apparel at Retail
Counter Logic Gaming was also part of a recent Champion esports apparel line for Foot Locker, which also included branded apparel from Dignitas , OpTic Gaming , Spacestation Gaming , and Renegades . That line is sold via Foot Locker’s various online and retail brands, which also includes Champs Sports, Eastbay, and Footaction.
The organization previously added online retailer Newegg as a presenting partner for its Fortnite team in February. Additional Counter Logic Gaming sponsors include Twitch , OMEN by HP , FedEx, MTN DEW AMP Game Fuel, Squarespace, Spectrum, and Flexfit.
