German esports and gaming marketing agency Freaks 4U Gaming announced the strategic acquisition of ProGaming Italia,…
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BusinessSponsorships
Super League Gaming partners with Trovo for Mobcrush integration – ARCHIVE – The Esports Observer
Super League Gaming announced Monday that it has partnered with Tencent-owned streaming service Trovo…
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BusinessMarket & Companies
NRG Esports reveals first activation plans for The General NRG – ARCHIVE – The Esports Observer
NRG Esports announced Tuesday the first in a series of activations related to its…
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BusinessSponsorships
FaZe Clan selects HyperX as official gaming microphone partner – ARCHIVE – The Esports Observer
Gaming organization FaZe Clan has secured a new partnership with peripheral brand HyperX. The…
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BusinessMarket & Companies
Schalke officially sells LEC slot to Team BDS for $32.6 million – ARCHIVE – The Esports Observer
Schalke 04 has officially announced the sale of its LEC slot to Swiss soccer…
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BusinessSponsorships
Ford Models to participate in Esports Fashion Week – ARCHIVE – The Esports Observer
Esports Fashion Group announced that talent agency Ford Models will be a part of…
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BusinessMarket & Companies
Shaq on The General NRG naming rights deal, investing in esports – ARCHIVE – The Esports Observer
NRG Esports announced earlier this week the first in a series of activations related…
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HBSE-owned esports organization Dignitas has signed a multiyear partnership deal with Zytara Labs to…
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BusinessMarket & Companies
Globo changes strategy on esports, launches new company in Brazil – ARCHIVE – The Esports Observer
The Brazilian communications conglomerate Globo has founded a new company to manage its esports…
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BusinessSponsorships
The General Looks to Meet Customers Where They Watch – ARCHIVE – The Esports Observer
When Kale Sligh, now Vice President of Marketing, first joined insurance company The General’s…
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