Mentioned in this article
- Berlin International Gaming (BIG) has extended its sponsorship deal with OMEN by HP.
- The companies have also expanded their collaborative BIG. OMEN Academy Team effort by adding to the roster and coaching staff.
- Other current BIG sponsors include Betway and Red Bull.
Organization Berlin International Gaming 
(BIG) has extended its partnership with computer hardware brand OMEN by HP , which originally began in July 2018.
In addition to BIG players continuing to use OMEN by HP hardware in training, the companies have also expanded their ongoing cooperative efforts towards boosting the talents of young players in a collaborative academy program.
The companies formed the BIG. OMEN Academy Team last fall, and helped guide a junior Counter-Strike: Global Offensive team into the top division of the German 99damage league. Recently, the BIG. OMEN Academy brought on two additional players in the program and expanded its coaching staff.
Related Article: German Team Organization BIG Signs Multi-Year Deal with Red Bull
“With OMEN by HP, we have a very multi-faceted partnership and a common goal: we want to take esports to a new level and offer young talents opportunities to step up,” said BIG CEO Daniel Finkler, in a release. “The cooperation is very close, and with the BIG. OMEN Academy Team, we have created an important institution that will help our club in the long term. I am very much looking forward to continuing this success story.”
The overall OMEN Academy program was created through a partnership between HP and agency OMG Fuse and is designed to educate young players and improve their skills while offering opportunities to compete in events. BIG’s other partners include Betway , CORSAIR , Red Bull , and in-ear headphone maker Hörluchs.
