Mentioned in this article
- Streamer and gaming influencer Nick “NICKMERCS” Kolcheff has signed a deal with ASTRO Gaming.
- ASTRO Gaming will become Kolcheff’s exclusive peripheral provider, while the two collaborate on content, promotion, and product “innovation.”
- Kolcheff recently joined FaZe Clan, launched a merchandise line, and became a spokesperson for Respawn by Razer.
Professional Twitch streamer Nick “NICKMERCS” Kolcheff and peripheral manufacturer ASTRO Gaming have announced an official partnership.
The agreement will make ASTRO Gaming the exclusive provider of gaming peripherals for Kolcheff, including headsets, cameras, keyboards, and mice.
Kolcheff and ASTRO Gaming will collaborate on content production, distribution, cross-promotion, and “product innovation,” according to a release. The deal was brokered by United Talent Agency (UTA).
Additional terms of the deal were not disclosed. UTA declined to comment further.
Related Article: How Nickmercs Stands Out in a Sea of Fortnite Streamers
Kolcheff is a full-time streamer on Twitch with 2.8M subscribers. He gained a reputation in the competitive Gears of War community before rising to prominence as a Fortnite streamer for 100 Thieves . He gained notoriety by being one of the only top-level players to compete in tournaments using a controller instead of a mouse and keyboard. This is considered by most players of Fortnite and similar games to be a competitive disadvantage.
This year has proven to be one of several changes and partnerships for the gaming influencer. Kolcheff partnered with the NFL to play Fortnite Battle Royale with Tennessee Titans quarterback Marcus Mariotta and Houston Texans wide receiver DeAndre Hopkins as part of the 2019 NFL Draft.
In May, Kolcheff released his own merchandise line named “The Homecoming Collection,” exited 100 Thieves, and joined FaZe Clan . Last month, Kolcheff announced a partnership with Razer for its new energy drink, Respawn.