Mentioned in this article
Ahead of this Sunday’s Overwatch League Grand Finals, league sponsor Bud Light and Activision Blizzard have announced an activation bringing Overwatch’s payload mechanic into the real world.
In the game, many maps have an objective known as a “payload” which must be pushed by a team to a designated area in order to achieve victory, while the opposing team attempts to halt the payload’s movement for a set amount of time.
Bud Light has created a real-life payload which at least 100 fans (over 21 years old) will need to push to a designated area in the parking lot of the Wells Fargo Center in Philadelphia, Pennsylvania. According to a release, until this is accomplished beer will not be served at the venue.
Bud Light signed on as the Overwatch League’s official beer earlier this year, and also served as the title sponsor for the Dallas Fuel’s homestand weekend.
