Mentioned in this article
- Evil Geniuses and Philippines-based betting company PVBET have entered into a two-year sponsorship.
- This is the first Asian-focused sponsorship Evil Geniuses has ever signed.
- Earlier in May, the firm PEAK6 Investments LLC acquired Evil Geniuses and assigned a new CEO, Nicole LaPoint Jameson.
North American esports organization Evil Geniuses has announced a two-year sponsorship deal with Philippines-based betting and content company PVBET. This is the first Asian-focused sponsorship Evil Geniuses has signed. Terms of the deal were not disclosed.
PVBET is a betting and content company based in the Philippines. It offers betting in esports and esports news content. Between June 10–16, it sponsored the PVBET Asian Masters League for Dota 2 , bringing together 16 teams from China and Southeast Asia and awarding a $29K USD prize pool (¥200K CNY).
“Evil Geniuses has always been a global organization, and we are thrilled to have found a company that shares our desire to foster community through esports. FVBET has the ability to allow us to connect with our international fans in a capacity that was previously unavailable, and the opportunities this partnership creates are something we are looking forward to exploring,” said Evil Geniuses CEO Nicole LaPoint Jameson.
Related article: Evil Geniuses Acquired by Investment Firm PEAK6, New CEO Appointed
Some of the most prominent betting companies in the world already offer betting on esports competitions, and many of them also invest in the sector. Earlier this month, Betway agreed to a six-figure deal with PSG.LGD, and VIE.gg was added as a jersey sponsor of Dignitas. In November 2018, betting company Kindred Group signed a two-year sponsorship through its Unibet brand with team Astralis, the Counter-Strike: Global Offensive 2018 world champions.
Evil Geniuses currently runs teams in games such as Dota 2, Fortnite , Rainbow Six Siege , Call of Duty: Black Ops 4 , Street Fighter V , and Rocket League , and has sponsorship deals with Razer, Xfinity, and Monster Energy.