Mentioned in this article
- Razer has partnered with Visa to develop a prepaid digital payments solution for the Razer Pay app.
- The partnership is initially targeted towards the Southeast Asia region, in which a majority of people do not have a bank account.
- The feature will roll out to Razer Pay in the coming months in Southeast Asia, with a global expansion to follow.
Gaming hardware and services company Razer 
has partnered with financial services giant Visa to develop a joint digital prepaid card within the Razer Pay mobile app, initially for users in Southeast Asia.
The Visa prepaid solution will build upon the Razer Pay app’s existing functionality, letting users add money or cash out as desired and use the app for both online and physical merchant payments worldwide. Razer has some 60M total users, and Visa is accepted at 54M retail locations around the world.
Razer Fintech has joined Visa’s fast-track fintech (financial technology) program to accelerate its access to Visa’s global services. Razer Pay is currently live in Malaysia, with plans to expand into Singapore next.
This partnership is specifically focused on growing what a release calls the “large unbanked and underserved” population of Southeast Asia. A 2016 report from KPMG suggested that only 27% of the region’s 600M people had a bank account. With its focus on a young, gaming-savvy audience, Razer aims to grow that figure with the help of Visa’s global services reach.
Related Article: eUnited Adds RESPAWN by Razer as Energy Drink Sponsor
“Razer Fintech is a core growth initiative for Razer as we continue to empower digital payments across emerging markets, starting from Southeast Asia,” said Razer co-founder and CEO Min-Liang Tan, in a release. “We are incredibly excited with the opportunities that this innovative payment solution serves to millions of consumers, connecting them to an extensive network of merchants globally. This partnership with Visa significantly extends Razer Fintech’s position as the largest offline-to-online digital payment network in the region.”
The Visa features are expected to roll out to Razer Pay in Southeast Asia in the coming months, ahead of an eventual global release.
In addition to creating hardware such as laptops and smartphones, Razer is also heavily active in the esports industry, sponsoring teams such as Evil Geniuses , Immortals , Tribe Gaming , and the Overwatch League’s Los Angeles Valiant . Earlier this month, Razer’s new RESPAWN energy drink brand partnered with eUnited for a sponsorship and content deal.
