Mentioned in this article
- Dr Lupo will participate in a meet-and-greet and other activations as part of 7-Eleven’s sponsorship of E3.
- 7-Eleven will also give away promotional items through other activations to promote its delivery app 7NOW.
- Lupo is among a select handful of top streamers that have gathered the bulk of individual non-endemic esports brand deals since mid-2018.
Convenience retailer 7-Eleven has announced a collaboration with Fortnite 
streamer Ben “Dr Lupo” Lupo as part of its sponsorship of E3 in Los Angeles, California. The chain’s participation at one of the world’s largest videogame trade shows is focused on its delivery app, 7NOW.
Through this partnership, Lupo will be on-site at E3 for a meet-and-greet in front of the 7-Eleven Slurpee Truck as well as providing coverage of the event on social media and during livestreams. Additionally, 7-Eleven will give away Slurpees and other promotional items during the events.
Related Article: How Twitch Streamers Make Money Off of Sponsorships
Last year, Lupo participated in a similar activation with Hershey’s at TwitchCon, which included livestreams and meet-and-greets to promote a new candy bar. Earlier this year, the streamer signed a sponsorship deal with insurance company State Farm, the first individual player deal for the company.
Lupo is among a select handful of top streamers such as Tyler “Ninja” Blevins and Mike “shroud” Grzesiek that have gathered the bulk of recent individual non-endemic esports brand deals. The explosive success of Fortnite coupled with Blevins’ ubiquitous presence in news coverage and on talk shows regarding the phenomenon caused a boom in non-endemic partnerships for these top streamers beginning in mid-2018, bringing in companies such as The Hershey Company, Postmates, Walmart, and events such as Lollapalooza.
