Credit: Mkers/ Armani Exchange
- Fashion brand Armani Exchange (A | X) has partnered with Italian esports organization Mkers.
- Mker jerseys will feature the Armani Exchange logo across the front for the 2019/2020 competitive season.
- The deal marks Armani Exchange’s first foray into the esports industry.
Armani Exchange has become the official jersey sponsor of Italian esports organization Mkers. The fashion brand revealed the partnership through a video in which Mkers players model jerseys bearing the A | X logo.
Press start! Armani Exchange is thrilled to announce a new
partnership with the Italian e-sports team @mkersofficial who
will be the global ambassador of A | X in the world of e-sports. pic.twitter.com/p189ZCrLD3— Armani Exchange (@ArmaniExchange) May 20, 2019
Georgio Armani launched the Armani Exchange in the US in 1991 as a more accessible, less expensive fashion line inspired by “street chic” and dance culture. According to a release, the Mkers partnership will allow Armani Exchange to strengthen its streetwear positioning.
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“Partnering with such a significant brand is the perfect opportunity to reinforce our journey towards internationalization, which has already begun with the acquisition of world-renowned athletes,” said Mkers team co-founder Thomas De Gasperi in the announcement.
Mkers entered a one-year deal with Gillette Italy beginning in October of last that includes the creation of Instagram content. The organization currently fields rosters in Starcraft II 
, FIFA 19 , Clash Royale , Street Fighter V , Rocket League , Gran Turismo Sport, Tennis World Tour, and just announced a line-up for Rainbow Six.
