- Lazarus Gaming parent company Tiidal Gaming has added NHL Hall of Fame member Mike Modano to its ownership group.
- Modano, who played in the NHL from 1989 to 2011, will also serve as a brand ambassador for Lazarus Gaming.
- Lazarus Gaming was previously known as SetToDestroyX before October’s rebranding.
Tiidal Gaming Group, the parent company of esports team Lazarus Gaming, has announced the addition of retired National Hockey League star Mike Modano to its ownership group.
Modano will also serve as a brand ambassador for Lazarus Gaming. He played in the NHL from 1989 to 2011 and was the first ever American-born player to be selected first in the NHL Entry Draft. Modano won the Stanley Cup championship with the Dallas Stars in 1999, and was elected to the NHL Hall of Fame in 2014. He also played for Team USA at the 2002 and 2006 Winter Olympic Games.
“I am excited to join the fantastic team at Tiidal Gaming,” said Modano in a release. “The explosive growth in esports, and the broader impact of gaming on entertainment is remarkable. When considering the engagement levels, shifting attention of younger demographics and the global nature of the space, it is impressive and cannot be ignored.”
Lazarus Gaming was originally founded as SetToDestroyX in 2010, but was rebranded in October. The organization currently fields teams and players in games such as Counter-Strike: Global Offensive , PLAYERUNKNOWN’S BATTLEGROUNDS
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Tiidal Gaming Group was incorporated in October 2018 with a focus on esports, gaming, and entertainment efforts, and acquired SetToDestroyX upon its founding. Lazarus Esports is Tiidal’s lone announced property to date, although president David Brisson told The Esports Observer that the company is working on other initiatives that are planned to debut in Q3 or Q4 this year.
Earlier this month, Tiidal Gaming Group announced the appointment of chairman Jeffrey L. Orridge, who previously served as the commissioner and CEO of the Canadian Football League. He was also the executive director of sports and general manager of the Olympics group at the Canadian Broadcasting Corporation, as well as a vice president at toy company Mattel, Inc.