- Font Vella, a popular bottled water brand in Spain, has sponsored Team Queso, X6tence, Mad Lions, and Vodafone Giants.
- The brand, which is owned by Danone, will release special edition water bottles for each team featuring their logo.
- The quadruple-sponsorship deal was organized by Play the Game Agency.
Aguas Danone, the Spanish water division of multinational food products company Danone, has announced a sponsorship deal with four esports teams as part of a promotional campaign for its Font Vella bottled water brand.
Font Vella is now the official hydration sponsor of Spanish organizations Team Queso, x6tence, Mad Lions E.C., and Vodafone Giants. The quadruple-partnership was coordinated by Play the Game Agency, and according to a release, the Font Vella Gamer campaign aims to “represent good hydration habits among the gamer community.”
Hoy hemos presentado de la mano de @LVPibai las nuevas botellas #FontVellaGamer. ¡Ahora, ya puedes hidratarte con @GiantsGaming, @TeamQuesoGG, @x6tence_, @MADLionsEC! Gracias a todos por venir y haberlo hecho posible ? #NoTeQuedesSeco #NoTeQuedesSeca pic.twitter.com/6bJmCgucSJ
— Font Vella (@AguaFontVella) April 4, 2019
As part of the campaign, Font Vella will release 1.6M total branded bottles that feature the logo and design elements from one of the four sponsored teams. Font Vella will also give away prizes based on codes printed on the bottles, such as visits to the teams’ gaming houses or tickets to the Gamergy gaming festival in June.
“We launched Font Vella Gamer with the aim of connecting with a new target, with its own language and interests,” said Font Vella marketing manager Caldia Billstein in a release. “We have joined [with] esports to inspire healthy habits and healthy hydration. For that, we want to look for different, fun, and inspiring experiences.”
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Font Vella announced the news at an event in Barcelona that was hosted by Spanish caster Ibai Llanos and featured appearances by executives from all four sponsored teams.
“This is something historic for everyone,” x6tence CEO Adrián Gómez told The Esports Observer. “The founders of the team looking around the market, seeing a product with our logo of the club—it’s the water Font Vella, the most important water in Spain. I think the feelings that they will have are something special. […] We are going to work very hard to make Font Vella comfortable in the system. I hope to have them here for a few years.”
