- Ballistix Gaming has partnered with NRG Esports and the San Francisco Shock through 2019.
- NRG is one of the only OWL team owners to sign sponsorship deals the cover both entities.
- Ballistix previously owned its own Heroes of the Storm team.
PC performance memory brand Ballistix Gaming has announced a strategic partnership with Overwatch League team San Francisco Shock
Patrick Soulliere II, global esports and gaming marketing manager for Ballistix, told The Esports Observer that the deal includes jersey logo placement with both teams as well as branded content and fan giveaways.
Over the last year, NRG has signed several partnership deals that cover both organizations including Nighthawk Pro Gaming, Sennheiser Gaming, and Cal Berkeley Esports. This strategy is relatively unique to NRG and the Shock, as the majority of Overwatch League sponsorships are specific to that team. The Shock also has its own sponsorship with Hyperice, while NRG’s list of partners includes Qualcomm, Events DC, OPSeat, and Twitch.
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Ballistix’s most prominent team sponsorship prior to this deal was with Fnatic. The brand also owned its own South Korean Heroes of the Storm