Middle East-based esports organiser and production company Calyx Gaming has partnered with data analytics company Shikenso Analytics.
Shikenso will aid Calyx Gaming in understanding the value of its broadcasts for VRL MENA Resilience 2022 by providing detailed analytics of sponsor placement.
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Calyx Gaming has recently been selected as an official partner of Riot Games for VALORANT’s new regional league system (VRLs). As a result of the partnership, the production company will organise MENA’s regional league in VALORANT.
The league, called VRL MENA Resilience 2022, will be the highest level VALORANT tournament in the MENA region.
Aravind Swaminathan, Business Development Director of Calyx, commented: “We are thrilled to partner with Shikenso Analytics for VRL MENA: Resilience. Analytics and statistics are a metric for growth and the services provided by Shikenso Analytics will ensure that we analyze our market in an efficient manner and will give us insights into how we can further grow our follower base.”
Calyx Gaming said in a release that the company plans to build partnerships that achieve the best possible results, and the help of a noted analytics company such as Shikenso can make that happen. The two companies will use image recognition, AI and data analytics to improve Calyx’s product offerings towards partners.
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Arwin Fallah, CEO of Shikenso, added: “Professionalising the landscape of sponsorship data in esports through our solutions is one of the main goals for us at Shikenso. By using our solution, Calyx is able to understand its metrics from the ground up to build a sustainable infrastructure for future partners and sponsors and to better market its offering.”
Esports Insider says: Shikenso has nurtured a number of high-profile partnerships in a short time period. The company is now working with PGL, BLAST and Freaks 4U Gaming, as well as Calyx on analysing sponsor logo placements and improving partnerships.
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