Blockchain gaming and esports organisation BAYZ has appointed Gui Barbosa, formerly of TikTok, as its new Managing Director.
As part of his role, Barbosa will oversee BAYZ’s business operations including partnerships, marketing, content and talent management.
RELATED: BAYZ closes $4m seed funding round
Prior to joining BAYZ, Barbosa held the position of Head of Gaming Partnerships for Latin America at TikTok. Moreover, he was also in charge of Global Business Development for Gaming at the platform’s parent company ByteDance. There he helmed the region’s gaming vertical, securing partnerships with leading titles such as Free Fire.
Barbosa also managed to strike deals with local content creators, including Bruno ‘Nobru’ Goes, who became TikTok’s first global gaming ambassador. Moreover, Barbosa’s experience includes roles at game developer Krafton and gaming consultancy nøline.
Matt ‘MobileMatt’ Rutledge, Co-Founder of BAYZ, commented: “Gui’s expertise and knowledge of the gaming market and relationship with leading publishers and game developers are matched only by his passion for gaming and esports. We know that he will have an immediate impact on our business and expand our ability to bring play-to-earn opportunities to gamers on a global scale.”
BAYZ was founded in October 2021 by Rutledge and Borges with intentions to acquire top assets in top play-to-earn blockchain games. The organisation aims to create a community that can share revenue created in said games.
RELATED: Transforming esports through a blockchain-enabled metaverse
The newly appointed Managing Director said: “Blockchain and decentralised organisations are the next evolution of web technology and ownership. As a gaming native, I believe in BAYZ’s mission of onboarding individuals onto the metaverse through educational content and helping empower them around the opportunities of participating in the blockchain economy.”
Esports Insider says: Gui Barbosa is an amazing hire for BAYZ as he’s got both experience in esports and gaming as well as marketing and communications. Through his new role, he’s set to elevate BAYZ’s brand in South America and across other regions.
Sign up to our ESI Dispatch Newsletter
