The NBA 2K League this morning is announcing four new partners in Tissot, Jostens, SAP, and GameStop, bringing its partner roster to 13.
Tissot, a pre-existing NBA partner, will now sponsor the shot clock that shows up on-screen during games and will also debut a new digital content series; Jostens becomes the official championship ring partner; SAP is presenting partner of the league’s stats website and will provide insights during games; and GameStop becomes official video game retailer of the league. The league season started last month with online-only matches.
League managing director Brendan Donohue said, “We’re thrilled by the level of interest and support from fans and partners for our third season. We’re excited to work with such a wide range of companies that share our commitment to growing the NBA 2K League, and we thank all of them for their collaboration to engage new and returning fans in creative ways.”
