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The Chiefs Esports Club, a team organization based in the Australia and New Zealand (Oceania) region, has announced a two-year partnership with Marvel. The deal includes integration of Marvel properties into the team’s activations in Australia, including limited-edition co-branded merchandising. Financial terms were not disclosed.
“This is a historic partnership for video games and esports in our region that will redefine what can be achieved in the market and make a significant impact on video game and esports events moving forward,” said The Chiefs’ CEO Nick Bobir,” in a statement.
Marvel Entertainment entered the esports industry last year with a partnership with North American organization Team Liquid, which also included character-themed merchandise and crossover content.
ICON Esports, another Oceanic company, acquired The Chiefs last year, along with Australian organization Tainted Minds. The Chiefs, which retained its own brand, competes in five games including the League of Legends Oceanic Pro League (OPL). It boasts individual partnerships with Boost Mobile Australia, AORUS, Logitech G, Red Bull, and local brands Mwave Australia and Youfoodz.
