Mentioned in this article
Companies:
Nike, NZXT., SK telecom CS T1 Co. (T1 Entertainment and Sports)
T1 Entertainment & Sports announced Logitech G as the official gaming gear partner for its global roster of esports teams. Logitech’s gaming brand will supply T1 players with gaming mice, keyboards, mousepads, and gaming headsets. Logitech G branding will also be included on the T1 team uniforms and throughout the teams’ training facility. Financial terms were not disclosed.
This follows T1’s apparel deal with Nike revealed earlier this month. While this is Logitech G’s first partnership with a team competing in the League of Legends Champions Korea (LCK) competition, the brand can be seen across the League of Legends ecosystem; through G2 Esports and Origen in Europe, Team SoloMid in North America, and Royal Never Give-Up in China.
Another PC gaming partnership was also announced today: NZXT is supplying custom-built gaming PCs to Los Angeles-based esports team organization and lifestyle brand 100 Thieves, as part of a new partnership. Centered on the NZXT BLD service (which ships custom ordered gaming PCs), the partnership includes a purchasable 100 Thieves build priced at $1,988.88 USD. Financial terms of the partnership are not disclosed.
Last week, 100 Thieves unveiled its 15,000-square foot Cash App Compound, which acts as a headquarters, training center, and content creation studio. The naming rights to the building belong to mobile payment service Cash App. Rocket Mortgage sponsors the facility’s League of Legends training room, with NZXT and Secretlab supplying PCs and gaming chairs, respectively.
