Mentioned in this article
- Pocky and Capcom have entered into a brand sponsorship agreement through the “Pocky K.O. Challenge.”
- A “Pocky K.O.” takes place when a player wins a Street Fighter V: Arcade Edition match while the player has a health gauge that looks like a Pocky stick.
- Ezaki Glico USA will be releasing a limited-edition Street Fighter V Pocky Chocolate.
Ezaki Glicothe, the makers of chocolate-covered biscuit stick snack Pocky, announced that it has entered into a brand sponsorship agreement with Capcom through the “Pocky K.O. Challenge.”
A “Pocky K.O.” takes place when a player wins a Street Fighter V: Arcade Edition match while the player has a health gauge that looks like a Pocky stick. Players can attain the opportunity of a Pocky K.O., called a “Pocky Chance,” when the ratio of the health bar-to-damage received looks like a Pocky stick.
To showcase their first global partnership, Pocky and Capcom have announced the limited release of Street Fighter V: Pocky EDITION, which will debut in a special exhibition match at CAPCOM CUP 2019 take place Dec.13-15, in Los Angeles, California. Globally ranked esports players will play a series of exhibition matches for a chance to win the Pocky K.O. Challenge.
“Gaming is an incredible experience that unifies a community across the world and we’re excited to partner with Capcom to create a unique, one-of-a-kind experience,” said Hirohisa Tamai, assistant global brand manager, Ezaki Glico Co., Ltd. “We at Pocky have spirit and we love to share happiness. esports brings happiness to every member of the audience and we want to help share the joy and excitement alongside them”.
To commemorate the collaboration, Ezaki Glico USA is also releasing a limited-edition Street Fighter V Pocky Chocolate.
Pocky joins a list of Street Fighter esports partners which includes Razer, Vertagear, Victrix, and Arcade1UP.
