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Jack Link’s Jerky has signed a deal with Envy Gaming, marking the beef jerky maker’s first foray into esports. Terms were not revealed for the multiyear deal.
Jack Link’s will get marketing and advertising assets across Envy’s portfolio, which includes teams that compete in the Overwatch League, Call of Duty League, and Fortnite.
Jack Link’s becomes Envy’s official protein snack and will provide its products to the team’s players. The brand also will get patches on Envy Gaming teams’ jerseys, activate on-site at events, and create digital content based around the deal.
Adams Stern is a staff writer for Sports Business Journal, where this story first appeared.
