Home Business This week in esports: BMW, Evgeni Malkin, CDL, Nerd Street Gamers

This week in esports: BMW, Evgeni Malkin, CDL, Nerd Street Gamers

by Adam Fitch

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings.

This week in esports saw paiN Gaming partner with BMW, Evgeni Malkin invest in Pittsburgh Knights, the unveiling of Call of Duty League, and Nerd Street Gamers close its Series A.

We also have a twice-weekly newsletter that informs you of every significant happening in the business and industry side of esports, feel free to subscribe here.

paiN Gaming changes gears with BMW sponsorship

paiN Gaming BMW
Photo credit: paiN Gaming

Brazilian organisation paiN Gaming announced a sponsorship from automotive manufacturer BMW.

The deal includes a jersey sponsorship, branded content, events, and activations that will include “around 50 paiN Gaming pro players and influencers.”

Read the full article here.

Pittsburgh Knights receives investment from Evgeni Malkin

Evgeni Malkin Pittsburgh Knights
Photo credit: Michael Miller

North American organisation Pittsburgh Knights announced investment from NHL player Evgeni Malkin.

The Russian hockey player, who competes for the Pittsburgh Penguins, has invested an undisclosed amount into the organisation.

Read the full article here.

Call of Duty League branding and prize pool confirmed

Call of Duty League Branding
Image credit: Call of Duty League

Activision Blizzard officially unveiled the Call of Duty League, its branding, and its prize pool.

The Call of Duty League will be played exclusively on PlayStation 4 and will boast a total prize pool of over $6 million (£4.9 million) in its first year.

Read the full article here.

Nerd Street Gamers announces $12M Series A funding

Nerd Street Gamers Series A Five Below
Photo credit: Nerd Street Gamers

Philadelphia-based Nerd Street Gamers announced $12 million (£9.8 million) in funding through its Series A round.

Retail chain Five Below led the round and will build 3,000 square foot Localhost facilities connected to its stores, beginning in 2020.

Read the full article here.

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