Mentioned in this article
- Music startup Five Vectors raised a $1M USD seed round led by BITKRAFT Esports Ventures.
- The company was co-founded by former Universal Music Group executive Andrés Lauer and former ESL executive Wasae Imran.
- Five Vectors created music for Rainbow Six Siege esports, SK Gaming’s League of Legends team and PlayBrain’s Japanese esports initiatives.
Today, Five Vectors Inc., a music startup that works with up-and-coming artists and produces music tracks that are tailor-made for gaming audiences, announced a $1M seed round led by BITKRAFT Esports Ventures. Based in L.A. and Berlin, the company currently operates two brands: 2DEX, a gaming-focused music label brand; and Players Republik, a consumer-facing gaming brand creating apps and outlets for audio products.
Since its establishment in 2019, Five Vectors has signed several artists and producers, resulting in over 80 audio tracks produced to date. Additionally, the company has partnered with esports and gaming companies to create music for Rainbow Six Siege esports, anthems for the SK Gaming’s League of Legends team, and soundtracks for PlayBrain’s esports initiatives in Japan.
The music startup was co-founded by Andrés Lauer and Wasae Imran, who have merged their music and esports experience as former executives at Universal Music Group and ESL, respectively, to create a company that aims to enable upcoming artists to gain exposure to an ever-growing audience of gamers and game publishers.
“Music and games are coming together in new ways, and what we see happening in this crossover are really magical and powerful new entertainment experiences. With our investment in Five Vectors, we are supporting an incredibly ambitious team that has subscribed itself entirely to music experiences and technology in gaming and esports,” said Jens Hilgers, BITKRAFT founder and managing partner, in a release. “Simply speaking, Five Vectors is bringing new music for gamers and gaming. The technology that Five Vectors is developing under the hood is true innovation in the music space.”
The company says that the initial seed funding will be used to attract additional music talent and continue to develop an integrated tech stack to make music more accessible to game publishers, platforms, teams, leagues, and creators across the gaming and esports industries.
