Mentioned in this article
- 100 Thieves has raised a $35M USD Series B funding round, which was led by Artist Capital Management. The firm’s chief investment officer will join the team’s board of directors.
- The organization has announced plans for a Los Angeles headquarters and training facility, which will also include a retail storefront for selling apparel.
- 100 Thieves previously announced a $25M Series A round in October, which included an investment from rapper Aubrey “Drake” Graham.
North American esports organization 100 Thieves 
has completed a $35M Series B funding round, the team announced today, and will use it in part to fund the construction of a Los Angeles headquarters and training facility.
Growth investment firm Artist Capital Management led the round, with its chief investment officer Josh Dienstag joining 100 Thieves’ board of directors. The round also includes a new investment from Aglaé Ventures, whose parent company Groupe Arnault is the controlling shareholder of Louis Vuitton Moet Hennessy.
100 Thieves has also announced plans to establish a 15,000-square-foot Los Angeles headquarters and training facility, which will include streaming stations and content production capabilities, as well as an apparel design workshop. The facility will also include a retail storefront for 100 Thieves-branded lifestyle apparel. According to a release, the team’s last “apparel drop” yielded more than $500K in revenue in less than five minutes.
“As long-term investors, we believe that 100 Thieves has a differentiated approach to esports and gaming,” said Dienstag. “100 Thieves has a visionary founder, a best-in-class management team, and premier strategic shareholders. We are very excited to support 100 Thieves with the growth capital they need to see their vision through.”
Related Article: Drake, Scooter Braun Invest in 100 Thieves as NA LCS Teams Attract More Funding
The team previously announced a $25M Series A funding round in October 2018, which included investments from rapper Aubrey “Drake” Graham and entrepreneur and music manager Scooter Braun. All told, 100 Thieves has now raised $60M in external funding. The team is co-owned by founder and CEO Matthew “Nadeshot” Haag, along with Graham, Braun, and Cleveland Cavaliers and Quicken Loans chairman Dan Gilbert.
100 Thieves competes in the League of Legends Championship Series (LCS) and has won the last two major championships in the Call of Duty World League this season. The team will also have six qualified players compete in the Fortnite World Cup later this month. 100 Thieves’ sponsors include Red Bull , Rocket Mortgage by Quicken Loans, the Cleveland Cavaliers, Totino’s , Cash App , and sneakers and lifestyle apparel marketplace StockX.
