The NBA 2K League this morning is announcing four new partners in Tissot, Jostens,…
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BusinessSponsorships
Capital One Advertises on Dota 2 Twitch Event – The Esports Observer｜home of essential esports business news and insights
Capital One has quietly entered esports sponsorship via a new ad deal on Twitch,…
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Audience Insight
Overwatch League Sees AMA Viewership Growth in Week 16 – The Esports Observer｜home of essential esports business news and insights
Overwatch League has reported that its Week 16 average minute audience (AMA) this past…
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Tournaments
Riot Games adds In-Game Sponsor Banners to League of Legends Esports – The Esports Observer｜home of essential esports business news and insights
Riot Games this morning will reveal a new in-game digital signage system for League…
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BusinessSponsorships
Loaded, Boras Corp. Partner to Represent Philadelphia Phillies Outfielder Bryce Harper’s Gaming Efforts
Gaming management company Loaded has struck an intriguing new deal with Boras Corp. whereby…
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BusinessSponsorships
Popeyes Signs Jersey Sponsorship Deal With Chicago Huntsmen – The Esports Observer｜home of essential esports business news and insights
Popeyes is making its first splash into esports, with the popular QSR chain signing…
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BusinessMarket & Companies
Activision Blizzard Tabs Sportradar For Betting Integrity Program – The Esports Observer｜home of essential esports business news and insights
Activision Blizzard has enlisted Sportradar to oversee a betting integrity program for Overwatch League…
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BusinessMarket & Companies
Simulated Racing Ignites Cottage Industry – The Esports Observer｜home of essential esports business news and insights
With simulator racing the flavor of the month in esports, makers of the intricate…
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Tournaments
Leagues Use Hiatus to Fine-Tune Events Model – The Esports Observer｜home of essential esports business news and insights
Overwatch, Call of Duty shift competition to online-only with plan to return to in-person…
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BusinessMarket & Companies
Motorsports’ Decision to Embrace Simulated Racer – The Esports Observer｜home of essential esports business news and insights
Motorsports’ quick decision to embrace simulated racing has produced excitement around the sport and…