The flagship Unibet brand of the Kindred Group has become the first internet bookmaker to launch’ Esports Widgets’ created by Abios information supplier.
In an effort to improve its capacity to engage in sport, Unibet has entered into a strategic relationship with Abios, a major supplier of information and intelligence services for all stakeholders in sport.
In the future, Abios API widgets will support Unibet’s betting markets, showing game content and statistics customized for betting audiences on sports.
“The knowledge and capacity of Abios to offer custom widgets rapidly enhances our sports product considerably,” said Tomas Calmfors, Kindred Group’s Esports Product Manager (Unibet).
“Adding match ideas, line-ups and live streaming helps us to considerably increase this vertical and provides the site a more endemic feel. Powered by their comprehensive API, a skilled design team and smooth technical integration, we will look forward to continuing and expanding the collaboration in the years ahead. “Abios widgets have been specifically tailored to Unibet’s domain and will show appropriate live information and statistics on League-of-Legends, Dota 2, CS: GO and Overwatch markets.
Therefore, Unibet has improved its sporting proposal after the multi-market European online bookmaker secured their first sports collaboration with Danish pro-CS: GO team Astralis late in 2018.
“The demand for high-quality and reliable data on esports has gone beyond our initial expectations,” Abios co-founder& CTO Anton Janér said. “While we face many challenges that come with a completely new and emerging industry, the ability to extract and deliver extremely granular data is beyond any physical sport. We presently have customers in over 20 nations and it is an incredible experience to follow the growth of their products.
