Home Business Twitch Announced as Founding Partner of NFL’s New Raiders Stadium in Las Vegas

Twitch Announced as Founding Partner of NFL’s New Raiders Stadium in Las Vegas

by Andrew Hayward

Mentioned in this article

  • Twitch will be the official streaming platform of the NFL’s Las Vegas Raiders and its new Allegiant Stadium when the team moves from Los Angeles in 2020.
  • The stadium’s Twitch Lounge will feature interactive elements, streaming stations, and screens showing live Twitch streams.
  • Twitch also plans to host esports competitions and other events at Allegiant Stadium.

The NFL’s Los Angeles Raiders are moving to Las Vegas for the 2020 season, and they’ll do so with streaming platform Twitch as a founding partner of the newly-constructed Allegiant Stadium.

The partnership—which makes Twitch the official streaming platform of the Raiders and Allegiant Stadium—will encompass onsite activations including a Twitch-branded lounge with interactive elements, as well as plans to host events at the enclosed, 65,000-seat stadium.

The Twitch Lounge on the lower level of the stadium will feature streaming stations, screens showing live Twitch streams, and esports competitions. Twitch plans to host events at Allegiant Stadium to “cement Las Vegas as the global hub for esports,” according to a release.

“At Twitch, we are constantly looking for new ways to engage with our community online and IRL. Being a founding partner at Allegiant Stadium is a perfect opportunity for Twitch to converge our passionate gaming and live esports community with the world of traditional sports,” said Twitch chief operating officer Sara Clemens, in a release. “As part of our long-term vision for multiplayer entertainment, we are excited to elevate the spectator experience at live events in the heart of the entertainment capital of the world.”

Legends Global Partnerships brokered the deal with Twitch on behalf of the Raiders. In addition to Raiders games, the stadium will host University of Nevada, Las Vegas (UNLV) football games, concerts, the Pac-12 Championship Game, and the Las Vegas Bowl.

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