Home Audience Insight Twitch Adds Game Pre-Ordering to E3 Broadcast, Among Other Features

Twitch Adds Game Pre-Ordering to E3 Broadcast, Among Other Features

by Ferguson Mitchell

Mentioned in this article

  • Twitch will be adding several features to its E3 stream this year.
  • One notable edition is a streaming mod extension called “Live Event Mode” that guides viewers to the pre-order page for newly-announced games.
  • Other features include returning co-streaming options, a Twitch Viewer’s Choice Award, and Twitch Goes, which lets viewers guide the stream around the convention.

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has added a number of features to its streaming platform for E3 this year, along with several returning ones exclusive to the platform’s stream of the gaming convention.

The Electronic Entertainment Expo—often a highlight for the gaming industry as many new games and consoles tend to be announced—runs all this week (June 9-13) and will feature presentations by many major gaming companies including Nintendo, Microsoft, EA, and Ubisoft.

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In a press release, Twitch outlined its strategy for E3 2019, summarizing with a tagline: “This year, you’re in charge.” Indeed, many features let Twitch viewers make decisions that affect the stream.

E3 stream chatrooms, for example, will have live polls to gauge interest among viewers on the new games announced, along with opportunities for viewers to ask questions to developers and publishers who visit the Twitch E3 set. There will also be an option for streamers to “co-stream” the event, which lets any streamer host Twitch’s E3 broadcast while providing their own commentary for their viewers. Some co-streamers will also be featured in post-press conference wrap up sections.

There are also several new features this year, perhaps the most notable being a new update for the Amazon Blacksmith mod that will allow Twitch E3 viewers to go directly to a game’s preorder page on Amazon following the game’s announcement. A guide on how to set up this “Live Event Mode” was released by Twitch staff a few days ago. This feature will be available on co-streams, and co-streamers will “earn 10% revenue on Digital Video Games and 2% on Physical Video Games.”

Joining “Live Event Mode” will be the new Twitch Viewer’s Choice Award for best-in-show and a feature called “Twitch Goes,” which attempts to mimic the in-person experience by allowing viewers to collectively “guide Twitch, call the shots, and decide what’s worth checking out.”

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