Esports tournament organiser ESL Gaming has announced the expansion of its measurement partnership with…
Nielsen
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North American measurement and data analytics company Nielsen Sports & Entertainment has collaborated with…
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Tournaments
Nielsen Reports 903K Viewers for NASCAR Esports Event on Fox Sports
by Adam Sternby Adam SternMentioned in this article FS1 earned a 0.53 rating and 903K viewers for Sunday’s…
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Audience Insight
Nielsen and LCS Implement Live+ Metric to Measure VOD Viewing
by Kevin Hittby Kevin HittMentioned in this article Riot Game’s LCS expands its relationship with Nielsen to implement…
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Mentioned in this article The Overwatch League Grand Finals last Sunday drew a total…
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Modern Times Group (MTG) has announced it has entered into an esports measurement agreement with…
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Mentioned in this article Modern Times Group has reached an agreement with Nielsen for…
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Mentioned in this article In a bid to make its ratings data directly comparable…
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BusinessCommercial News
Riot Games enlists Nielsen for League of Legends esports sponsorship valuation
Riot Games has brought Nielsen on board to measure League of Legends esports events for…
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Tournaments
Riot Games, Nielsen to Offer League of Legends Esports Sponsorship Valuation
by H.B. Duranby H.B. DuranCredit: Riot Games/Nielsen Mentioned in this article League/Tournament Brands: League of Legends brand exposure…