- SAP will continue supporting Dota 2 esports as the official analytics partner of the MDL Disneyland Paris Major.
- The software company will use its SAP Hana system to provide in-game data, to be displayed on-screen with software partner Layerth.
- This follows SAP’s support of Dota 2 events including the Kuala Lumpur Major, Chongqing Major, ESL One events, and DreamHack’s DreamLeague Season 11.
Disney and Mars Media have announced today that SAP will be the official analytics partner of its upcoming Mars Dota League (MDL) Disneyland Paris Major. The software company will support the Dota 2 
event by creating new broadcasting functionalities. The partnership was facilitated by marketing agency Lagardère Sports, and financial terms were not disclosed.
SAP will leverage its SAP Hana in-memory database management system, to provide in-game data during broadcasts. This will be provided in collaboration with Layerth, a start-up which focuses on data-driven visualization of game statistics.
“SAP is an absolute leader in the world of data analytics,” said Aymeric Magne, director, Disney Global Events, in a statement. “With several offices in Paris and us working with SAP technology for years, this is a great step to intensify the relationship.”
Related Article: Secretlab Designs Official Gaming Chair for Dota 2 MDL Disneyland Paris Major
The Walt Disney Company announced earlier this year that it would be focusing on esports as a key events pillar for its Disneyland Paris resort. In March, the company confirmed it was working with Chinese esports company Mars Media to host a Dota 2 Major—a marquee tournament for the game sanctioned by developer Valve
. Other partners for the event currently include AMD, AOC, HyperX , Secretlab, and Sennheiser .
For SAP, this partnership marks the company’s fourth collaboration for a Dota 2 Major. In a recent interview with The Esports Observer at the HIVE Berlin conference, SAP property owner and innovation lead Milan Cerny said that while esports is adopting the trend in sports of using data and analytics to improve athlete performance, “it seems like esports is more in the beginning of that process, and considering the amount of data, there’s a lot more potential in what you can do.”
