Pictured: (from left to right) ReKTGlobal co-founder Amish Shah; Greenlit Content president and co-founder John Gaudiosi; co-founder of Greenlit Content John Benyamine; and CEO and co-founder of ReKTGlobal Dave Bialek. Credit: ReKT Global
Mentioned in this article
- Esports infrastructure company and Rogue parent ReKTGlobal has acquired Greenlit Content, a company that operates videogame and esports-centric websites.
- Greenlit Content has a claimed reach of up to 100M people monthly via its editorial, video, and social content, and also operates GameDaily Connect Conferences.
- The company also co-produced the 2019 E3 Esports Zone at the currently-ongoing videogame convention.
Global esports infrastructure organization ReKTGlobal , the parent company of Rogue , announced today that it has acquired online media company Greenlit Content.
Terms of the deal were not disclosed. The New Jersey-based company operates a number of videogame and esports-centric websites, including Twin Galaxies, Shacknews, Prima Games, and GameDaily.Biz. According to a release, Greenlit’s brands reach as many as 100M people monthly via editorial, social, and video content. Greenlit Content also puts on the GameDaily Connect (formerly Casual Connect) videogame industry conferences.
Greenlit Content has worked with brands such as Xbox, Warner Bros., HyperX , Chips Ahoy!, and Redbox on branded content, events, and activations. In a release, ReKTGlobal CEO David Bialek said that the companies first began discussions in early 2018.
“We are always looking to add companies to our portfolio that align with our long-term vision,” said ReKTGlobal co-founder Amish Shah, in a release. “The merger between ReKTGlobal and Greenlit Content was a strategic decision that will give ReKTGlobal the ability to penetrate the market due to our newly combined portfolio and ability to reach over 100 million enthusiastic gamers and esports fans.”
Related Article: ReKTGlobal CEO David Bialek on Translating His Sports Marketing Experience to Esports
Greenlit Content is also a brand partner for the currently-ongoing E3 gaming conference in Los Angeles and is co-producing the 2019 E3 Esports Zone. The show features competitions in Fortnite , NBA 2K19 , Rocket League , and Super Smash Bros. Ultimate , as well as industry interviews on the Shacknews/Subnation content stage.
In January, ReKTGlobal announced that it had raised $10.8M in Series A funding. Last month, ReKTGlobal added reggaeton music producer Marco “Tainy” Masís and music executive Lex Borrero as investors and co-owners of Rogue.