PUBG Corp has created the position of regional business developer in Latin America, and hired Guilherme Barbosa to fill the role. Barbosa is a former head executive for the Brazilian esports development companies BBL and nøline.
As Guilherme’s specialty is creating and strengthening relations between companies and initiatives, PUBG Corp’s move indicates its interest in bringing in new brands and partners.
Having his origins in the financial market, Barbosa worked for Universal Music and Deloitte before entering the games and esports environment. Working for nøline, he was recently involved with the Brazilian EA SPORTS FIFA 20 scene, taking the COVID-19 context to produce the world’s first drive-in esports event in a soccer stadium, the KOEL Drive-In at Allianz Parque.