Home Tournaments NBA 2K League Lands Broadcast Partner for Southeast Asia  – The Esports Observer|home of essential esports business news and insights

NBA 2K League Lands Broadcast Partner for Southeast Asia  – The Esports Observer|home of essential esports business news and insights

by Trent Murray

The NBA 2K League has announced a partnership with esports and gaming television network eGG Network to air its matches on linear television in Malaysia, Singapore, Thailand, the Philippines, Indonesia, Myanmar, and Australia. In addition to regular-season matches, eGG Network will air the league’s three in-season tournaments.

Financial terms were not disclosed.

While viewership on Twitch for the NBA 2K League remains low, the loss of traditional sports due to COVID-19 has increased interest in sports-related gaming content. The league signed deals with ESPN and Sportsnet last month, and last week announced four new sponsors.

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