Lenovo North America has announced a local partnership with esports organisation, Team Solo Mid (TSM). The partnership sees Lenovo North America’s first official esports sponsorship.
Matt Zielinski, Lenovo’s President of North America, commented on the announcement, saying: “With the esports audience projected to surpass NFL viewership and reach 276 million by 2022, Lenovo is excited to partner with a veteran team that helped to elevate the popularity of esports in the U.S.
“We understand the tremendous growth potential of this market, and this partnership is a great complement to our investments in bringing professional-grade gaming experiences to avid players around the world.”
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As the exclusive PC partner of TSM’s teams and organisation, Lenovo will outfit a revolutionary, state-of-the-art, gaming lounge for players inside TSM’s new 25,000 square foot training facility, currently under construction in Los Angeles. The Lenovo Legion Lounge will feature high-performance Lenovo gaming PCs, complete with visuals and audio. The company will also host exclusive TSM events and giveaways throughout the year.
“For us, partnering with Lenovo was simple,” says Andy Dinh, Founder and CEO of TSM.
“Lenovo Legion is the best in class when it comes to PCs that are optimised for gameplay. It’s important that we believe in the brand and products we partner with, and I want to make sure our players, and our audience, are using the best hardware possible.
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“TSM focuses on excellence, and we only partner with the best. Lenovo’s history of a commitment to high performance and quality aligns with TSM’s vision for the future—not only for our teams but our entire organisation.”
Esports Insider says: It looks like TSM is joining the likes of North America organisation such as Team Liquid and Echo Fox with its own dedicated training facility. With it being vital that organisations supply players with the best computer hardware out there, Lenovo seems a great fit.