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League/Tournament Brands:
- The deal grants ELEAGUE exclusive domestic television rights to EA SPORTS FIFA 20 Global Series Tournaments and FIFA eWorld Cup 2020.
- Turner Sports and ELEAGUE will produce three EA SPORTS FIFA 20 Ultimate Team (FUT) Champions Cup events in the U.S and Europe.
- ELEAGUE on TBS becomes the exclusive English-language domestic television partner.
Today, Turner Sports’ ELEAGUE and Electronic Arts announced a new EA SPORTS FIFA 20 Global Series on The Road to the FIFA eWorld Cup 2020 tournament partnership. The deal includes the production of three EA SPORTS FIFA 20 Ultimate Team (FUT) Champions Cup events, an esports content collaboration, and exclusive domestic television rights to EA SPORTS FIFA 20 Global Series tournaments and FIFA eWorld Cup 2020, with TBS becoming the exclusive U.S. Destination for televised programming.
According to the announcement, ELEAGUE on TBS will be the exclusive English-language domestic television partner of the EA SPORTS FIFA 20 Global Series on the Road to FIFA eWorld Cup.
ELEAGUE will take the best moments from the events and televise them, giving viewers several episodes of content which include key matches, behind-the-scenes player interviews, and more.
“Turner Sports is the ultimate sports entertainment partner because they create culturally relevant and engaging content, optimized for traditional and digital platforms,” said Brent Koning, EA SPORTS FIFA competitive gaming commissioner. “This year’s partnership with ELEAGUE and the EA SPORTS FIFA 20 Global Series is much larger in scope and will bring the world’s esport to the masses in North America and beyond.”
The first FUT Champions Cup produced by ELEAGUE takes place from Jan. 17-19, at ELEAGUE Arena in Atlanta. ELEAGUE will also hold two additional FUT Champions Cup events in Europe in 2020.
