Mentioned in this article
- Tortilla chip brand Doritos will sponsor this weekend’s DreamHack Summer event in Jönköping, Sweden.
- Doritos will have a booth at the event that allows attendees to challenge pro Counter-Strike: Global Offensive (CS:GO) and Fortnite players.
- The event includes a $100K USD CS:GO tournament, as well as the DreamHack Mobile Series presented by Samsung.
Doritos, the tortilla chip brand owned by PepsiCo subsidiary Frito-Lay, has been announced as a sponsor of this weekend’s DreamHack Summer event in Jönköping, Sweden.
Taking place at the Elmia Exhibition and Convention Centre from June 15-17, DreamHack Summer will feature a large Doritos booth that provides attendees the chance to play against a Counter-Strike: Global Offensive (CS:GO) or Fortnite pro. The challenge has the tagline, “Are you bold enough to face a pro?”
“It’s a given for Doritos to be a part of the esports world as we are passionate about tough challenges and gaming,” said Doritos brand manager Emelie Sjöblom, in a release. “This is a great way for us to connect with our target group who also shares this passion.”
Related Article: Samsung Partners with DreamHack for Mobile Gaming Series
Doritos joins other DreamHack Summer sponsors such as Monster Energy , Twitch , and e-commerce company Komplett. The event features a $100K CS:GO tournament, a $20K Brawlhalla tournament, and a $10K FIFA 19 tournament. It also includes the DreamHack Mobile Series for Clash Royale and Brawl Stars , which is presented by Samsung.