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DreamHack Summer Adds Doritos as Sponsor

by Andrew Hayward

Mentioned in this article

  • Tortilla chip brand Doritos will sponsor this weekend’s DreamHack Summer event in Jönköping, Sweden.
  • Doritos will have a booth at the event that allows attendees to challenge pro Counter-Strike: Global Offensive (CS:GO) and Fortnite players.
  • The event includes a $100K USD CS:GO tournament, as well as the DreamHack Mobile Series presented by Samsung.

Doritos, the tortilla chip brand owned by PepsiCo subsidiary Frito-Lay, has been announced as a sponsor of this weekend’s DreamHack Database-Link-e1521645463907 Summer event in Jönköping, Sweden.

Taking place at the Elmia Exhibition and Convention Centre from June 15-17, DreamHack Summer will feature a large Doritos booth that provides attendees the chance to play against a Counter-Strike: Global Offensive Database-Link-e1521645463907 (CS:GO) or Fortnite Database-Link-e1521645463907 pro. The challenge has the tagline, “Are you bold enough to face a pro?”

“It’s a given for Doritos to be a part of the esports world as we are passionate about tough challenges and gaming,” said Doritos brand manager Emelie Sjöblom, in a release. “This is a great way for us to connect with our target group who also shares this passion.”

Related Article: Samsung Partners with DreamHack for Mobile Gaming Series

Doritos joins other DreamHack Summer sponsors such as Monster Energy Database-Link-e1521645463907, Twitch Database-Link-e1521645463907, and e-commerce company Komplett. The event features a $100K CS:GO tournament, a $20K Brawlhalla tournament, and a $10K FIFA 19 Database-Link-e1521645463907 tournament. It also includes the DreamHack Mobile Series for Clash Royale Database-Link-e1521645463907 and Brawl Stars Database-Link-e1521645463907, which is presented by Samsung.

clash royaleDoritosDreamhackDreamHack SummereuropeJönköpingsamsungSponsorsSwedentwitch

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