Home Audience Insight Brazilian Online Engagement Dominates Esports Topic on Twitter – ARCHIVE

Brazilian Online Engagement Dominates Esports Topic on Twitter – ARCHIVE

by Victor Frascarelli

According to Twitter’s Head of Gaming Content Partnerships, Rishi Chadha, Brazilian organizations are responsible for five of the top-10 positions of the most tweeted esports teams in the world in the first two months of 2021. The top spot belongs to LOUD, pushed by its entrance to the Brazilian League of Legends Championship (CBLOL). Before 2021, LOUD only held Free Fire and Fortnite competitive rosters.

The European organization G2 Esports appears in second place, followed by the Brazilian paiN Gaming in third, followed by American FaZe Clan, South Korean T1, Brazilian Flamengo Esports, European Team Liquid, two Brazilian organizations FURIA and MIBR,  and European Fnatic, respectively.

Even if they’re not Brazilian, both FaZe Clan and Team Liquid also hold operations in Brazil. Team Liquid even fields a Free Fire roster in the country that won the Continental Series in 2020.

The CBLOL was also a highlight in Chadha’s insights as its season start was responsible for the highest spike of conversations on Twitter. Besides Brazil, Uruguay, the U.S., Portugal, and South Africa are the countries which tweet the most about the competition.

Other conversation spikes were also caused by Riot Games’ competitions, for the season starts of the League of Legends European Championship (LEC) and of the League of Legends Championship Series (LCS). IEM Counter-Strike: Global Offensive (CS:GO) playoffs and the Call of Duty League were also highlighted.

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