Online betting platform Betway has renewed its partnership with CSGO esports series BLAST Premier.
The two-year renewal sees the agreement run until the end of BLAST Premier’s 2023 season.
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Both parties will continue to collaborate on a range of activations. Meanwhile, Betway’s branding will appear across all seven BLAST Premier events taking place in 2022. The bookmaker will also own the ‘Power Picks Prediction’ segment during tournament broadcasts.
The announcement marks BLAST Premier’s fifth partnership renewal in 2022 having extended deals with Shikenso Analytics, GRID Esports, audio peripherals brand EPOS and cryptocurrency company Coinbase.
On behalf of Betway, Adam Savinson spoke on the renewal: “Over the past three years, we have worked incredibly hard with the team at BLAST to create an innovative and synonymous partnership which leads the market within the esports sector. It brings me great joy to announce our renewal, and I look forward to taking our already successful partnership to even greater heights.”
This also isn’t the first renewal for Betway this year. In January, the bookmaker extended its partnership with North American organisation Beastcoast.
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Oliver Clarke, Head of Brand Partnerships at BLAST, added: “We’re thrilled that Betway have committed to another two years with BLAST Premier, taking our partnership into a fifth year. It highlights the symbiotic relationship we’ve built over this time, with Betway playing an integral role in the BLAST Premier experience.”
Esports Insider says: Betway has embedded itself into the Counter-Strike scene. As such, it’s no surprise to see the bookmaker extend its partnership with one of the biggest CS:GO tournament circuits in the world.
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