Credit Adidas/Team Heretics
Mentioned in this article
- Adidas has entered into an official apparel partnership with Spanish esports organization Heretics.
- Co-branded athletic clothing debuted for sale at Gamergy in Madrid June 21 and on the official Heretics website.
- Heretics also named Logitech as a peripheral sponsor on June 18.
Spanish esports organization Team Heretics 
has announced a “long-term” partnership with sports apparel brand Adidas. Heretics revealed the partnership on Twitter, inviting fans to purchase the first co-branded “COD Champs” jerseys during Gamergy in Madrid June 21-23.
Co-branded clothing, including a special edition “COD Champs” jersey, training jacket, hooded sweatshirt, and training pants are also available through Heretics’ online store.
Additional terms of the partnership were not disclosed.
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Days before, on June 18, Heretics announced a peripheral sponsorship from Logitech . Terms of the agreement were not made public.
Heretics’ current brand partnerships include San Miguel beer, KFC, Quersus gaming chairs, Acer’s Predator hardware brand, and Discord .
Heretics currently fields teams in Fortnite , Call of Duty , Clash Royale , and Counter-Strike: Global Offensive .
Adidas has made several such partnership deals in the esports industry over the past year. Most recently, the brand became the official outfitter for the NHL Gaming World Championship.
In March, Grow uP eSports added Adidas as a jersey supplier through 2021. In December 2018, Adidas signed a partnership deal with Lyon EDG , the joint FIFA Online 4 team of Olympique Lyonnais and EDward Gaming .
