Credit: Fortyseven Communications
Red Bull has expanded its partnership with popular Fortnite 
streamer Tyler “Ninja” Blevins to now include a line of Official Ninja Gameplay Headbands. The headband will be sold exclusively through Walmart.com beginning on April 30.
The energy drink brand began its partnership with Blevins in mid-2018. In the announcement video for that deal, Blevins sported a headband that combined his own logo with that of Red Bull. Last month the company announced a line of cans featuring Blevins, and the streamer has also worked with Red Bull on a unique competitive Fortnite event.
Walmart has recently increased its own esports activity, opening Esports Arena venues in select stores and becoming the exclusive retailer of Esports Arena’s OVERPOWERED line of gaming PCs.
