German esports organisation Berlin International Gaming (BIG) has announced the renewal its partnership with gaming chair manufacturer Backforce.
The partnership, set to last until June 2025, sees the company collaborate on a number of new planned activations, however, exact details were not shared.
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Backforce is a gaming chair brand owned by Interstuhl, a German furniture brand. Backforce first came to market in 2019 and has since agreed on partnerships with BIG, Hertha BSC esports, German streamer Unge and GamerLegion. Backforce chairs are manufactured in Germany.
Daniel Finkler, CEO of BIG, commented: “I am very pleased that our partnership with Backforce has been extended prematurely until mid-2025 after three years of successful cooperation. High-quality and ergonomic gaming chairs are immensely important for our professional players and Backforce has managed to set new standards “Made in Germany” in this important market segment.
“In the past, especially during the lockdown period, we were able to celebrate our biggest achievements on Backforce chairs.”
Throughout the partnership, BIG and Backforce produced a number of content types. With the help of the brand, BIG produced series such as ‘Backstage with Backforce’, ‘Backforce Mean Tweets’ and ‘Back in Time with Backforce’. The two brands announced that there are plans for more content of a similar nature.
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Stefan Krumme, Head of Backforce, added: “We are happy to extend our contract with BIG 6 months early for another three years. We share a high trust and respect for the other organisation. BIG has an unparalleled record of young talent promotion and being successful in multiple titles at once.
“Especially in these challenging times, you see even more how important the personal chair is for professional players. It must be our goal to see the best performance and therefore players should have to choose their own equipment.”
Esports Insider says: BIG and Backforce’s extension comes six months earlier than previously agreed deal concluded. However, this long term deal allows BIG and Backforce to focus on making content for the foreseeable future. The partnership with BIG is very important to Backforce since the brand is still relatively young and is trying to succeed in a saturated market.
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